James Cardew appointed as Head of Marketing and Client Experience for Europe and Asia by Capital Group
James Cardew appointed as Head of Marketing and Client Experience for Europe and Asia by Capital Group
Capital Group, one of the world’s largest and most experienced investment firms, with more than US$1.9 trillion in assets under management, today announced the appointment of James Cardew in the newly created position of Head of Marketing and Client Experience for Europe and Asia. James is based in London and reports to Guy Henriques, Head of Europe and Asia Client Group, and Jaya Kumar, Global Chief Marketing Officer.
James will be responsible for Capital Group’s marketing strategy and vision as well as client experience in Europe and Asia. He will oversee the client journey for institutional and financial intermediary clients to deliver value in every interaction and develop meaningful relationships. He will lead a team of digital, brand, content and product marketers across Europe and Asia who are focused on raising Capital Group’s brand awareness, developing compelling content and enriching the client experience.
James brings 25 years of marketing experience in the asset management industry including most recently as Chief Marketing Officer of Schroders Personal Wealth. Prior to that, he was Global Head of Marketing at Schroders for 12 years and under his leadership the firm rose to become a top ten brand in Europe and Asia. James began his career at Mercury Asset Management and served as the Head of International Marketing at Merrill Lynch Investment Managers.
Guy Henriques, Head of Europe and Asia Client Group, Capital Group, said: “Our culture is deeply rooted in best serving our investors. Alongside delivering investment results, we want to provide our investors in Europe and Asia with an exceptional client experience. We’re delighted to welcome someone of James’s calibre to drive our marketing efforts, build our brand recognition and design smart client journeys that meet their growing expectations.”
James Cardew, Head of Marketing and Client Experience, Europe and Asia, Capital Group comments: “Capital Group’s brand strength has been on the march over the last few years in Europe and Asia and it is an exciting time to join the firm to support it in its next phase of growth. Leveraging client insights and analytics to enhance the client journey will enable us to develop experiences that support clients across all their interactions with Capital Group. I’m thrilled for the opportunity to lead the firm’s marketing capabilities across Europe and Asia.”